The event registration stage offers the first opportunity for event organizers to interact with attendees. This phase is very important meaning that you should get it right. A bad experience during registration is likely to mean a bad opinion towards your event. This article offers guidelines on how to provide a smooth event registration process for your attendees.
It is important to ensure that your attendees would register on your website. This is critical because it improves the faith of your attendees in you and your event. This is because most people signing up for anything online give up halfway when redirected to another website. You ought to ensure that your attendees feel safe using their credit debit cards on the site. They need to be certain that any personal information they provide during the registration process would be safe, too.
It pays to provide the shortest registration form possible to improve the experience of your attendees. If you prefer over the internet registration and ticketing, you ought to provide a registration form. Making it easy to fill would guarantee a high completion rate. Emailing attendees another shorter form later would be better compared to providing them with a long one in the beginning. You should stay on brand to achieve continuity. Matching the color scheme of a registration form with the theme of all other event assets such as posters and email invitation would be a wise decision.
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You should avail your attendees with enough information. You should include location, parking, date and time, as well as directions information. Your attendees ought to find such information on your site without struggling. It is integral that you communicate clearly concerning how safe their parked vehicles would be. Consider including your contact information on the registration form just in case potential attendees need to contact you. Creating a site for your event is important.
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It is immensely significant that you provide an array of payment options. Unless there would be no entrance fees, you should make it easy to buy tickets for everyone. If your attendees would be buying tickets online, make it possible buy the same via different types of debit and credit cards, among other options such as Google Checkout and PayPal. If you would be offering promo codes and discounts, they should work effortlessly. Your cancellation and refund policies should be clear.
You ought to have a backup plan regarding checking in your attendees. Assuming that everything would flow smoothly is likely to lead to frustration later. Your choice online registration platform ought to be able to check in people offline. A platform that can allow you to export a guest list where necessary would be a good investment.